Our Mission

To be the leading digital freight platform for fresh produce.

Founded in 2018 by former Walmart technocrats, Hwy Haul is reimagining the future supply chain for the fresh produce industry. Hwy Haul is building a next-generation digital freight platform that connects shippers directly with truckers by eliminating intermediary friction, introducing end-to-end digital applications, and building advanced cold chain compliance. As produce spends 50 percent of its life on trucks, Hwy Haul is creating a business-class shipping experience for a farm-to-fork taste. Our goal is to be the leading digital freight platform for produce by delivering freshness at your doorstep, reducing wastage during transportation, and creating a future for sustainable growth.